An oft-overlooked aspect of opening a smaller hotel is your product distribution, or how you market yourself. Because you don’t have that existing brand recognition of the larger chains, you need to get the word out there about your resort. By defining your resort as a brand of one and communicating your standards in the same way that larger resorts do, your customers will gain a level of comfort and familiarity with your resort. Telling a unique story behind the location or history of the hotel (for The Chelsea, it’s nod to Atlantic City’s past) can put you over the top in terms of occupancy and success.

The fundamental of marketing for a Hotel is that you must have a nice and beautiful Hotel Website. Consider using Hotel WordPress Theme Sailing – the best WordPress hotel theme for your business.

The good thing for many start-ups is that the Internet has made this marketing aspect considerably easier. You can now put your boutique hotel on a level playing field with some of the larger branded properties thanks to the benefits of travel search engines like Expedia, Bing, Hotels.com and more as a great way to raise your brand recognition.

No matter how you break it down, it comes down to your return on investment as a boutique hotel. But with no franchise fees and the opportunity to operate with your own customer service ideas and brand characteristics, boutiques offer the chance to succeed as an independent hotel.

If you have never worked in the international hotel industry you will be faced with many things you might not have considered or imagined. The hotel business is highly competitive and achieving good financial results is not as easy as it seems.

In my experience in dealing with entrepreneurs and investors I have found that there is no shortage of creative ideas for innovative hotel concepts. The challenge however, lies more in the strategic and organizational areas of the business.

It will be extremely important you prepare yourself well, do a lot of research and develop a detailed business plan to ensure success. Unfortunately I still see too many start-up hotels fail due to little planning. In my previous articles.

In our next few blog articles we will be covering various important aspects and steps of how to start your own hotel business. We will focus on:

• Remarkable Hotel Concepts
• Hotel Business Plan
• Market Research
• Securing Investment
• Site Selection
• Permits and Licenses
• Hotel Pre-Opening Phase
• Staff Recruitment
• The Opening
• Managing the place
• The Best Hotel WordPress Theme

We hope these tips will help fellow entrepreneurs start a successful new hotel business! Please contact us if you need some help with writing a solid hotel business plan.

Would you like to know more about hotel revenue management? Xotels is a hotel management company that assists independent hotels to outperform their competition and become market leaders.